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Brief profile

HELP Försäkring Filial
As of: 31.12.2015

Incorporation: 2012
Legal form: Branch of HELP Forsikring AS
Employees: 15
Premiums: 5 million EUR
Business focus: Private legal insurance
Family legal insurance
(especially group contracts)

Contact data

Mailing address headquarter
HELP Försäkring
Kungsgatan 32 (office address)
11135 Stockholm

P.O. Box 7168 (postal address)
10388 Stockholm
Point of contact
Alexandra Åquist
Country manager
+46 8 52 46 40 00
+46 8 52 46 40 99


The Scandinavian markets are quite similar in many regards. National languages and the standard of living resemble each other. And the needs for legal support are largely comparable. In 2011 the Norwegian parent company HELP Forsikring AS, a subsidiary of the ARAG Group, started operations in Sweden, called HELP Försäkring Filial. The first group contract was signed with "Svenska Elektrikerförbundet" - the Swedish trade union representing employees in the electrical industry.

Growth and development
The Swedish labor market is characterized by a significant number of large trade union organizations which also provide various types of insurance to their members. The Swedish organization has further developed the strategy and a differentiated product portfolio with a clear focus on engaging with a larger potential customer base. An increasing demand for legal insurance has been clearly identified and it is obvious that HELP’s products add value to trade unions’ member offerings.

ARAG in Sweden today
Being the largest market in Scandinavia with a vast majority of Sweden’s workforce members from various trade unions, there is a market opportunity awaiting: with a reinforced focus on sales in combination with the new strategy, leveraging on the growing demand for legal insurances via group contracts the cornerstones for a future success are in place. Recently, the company signed a contract with SEKO, the Swedish trade union for employees working within the service and communication sectors comprising of 121,000 members. This cooperation will start on 1 November 2015.