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Brief profile

HELP Forsikring AS
As of 31.12.2015

Incorporation: 2005
Legal form: Subsidiary of ARAG Group
Employees: 115
Premiums: 40 million EUR
Business focus: Private legal insurance for employment, personal and home-related issues (including legal service for house-purchasers).

Contact data

Mailing address headquarter
HELP Forsikring AS
Essendrops gate 3 (office address)
0368 Oslo
Norwegen

P.O. Box 1870 Vika (postal address)
0124 Oslo
Norwegen
Point of contact
Linn Christel Frostad,
Marketing Manager
Telephone
+47 22 99 99 99
Telefax
+47 22 98 52 01
E-Mail

Milestones

Incorporation
In 2007, ARAG acquired shares of HELP Forsikring and thus entered a field of business in Norway that had previously offered little potential to legal insurers, due to the strong influence of the welfare state. Although legal insurance coverage had been available in Norway during the 1960s, it was inadequate and offered only as a supplementary benefit in composite policies. It was to ARAG’s advantage that HELP Forsikring AS had been present with its legal insurance products in the Norwegian insurance market since 2005. Since its founding, HELP Forsikring AS has offered protection and support in legal matters for both individuals and trade unions.


Growth and development
The company´s legal services department consists of 90 lawyers. The development of new products and business growth have generated a number of successful legal insurance services such as legal service for house-purchasers which provides assistance to prospective house-purchasers in contractual matters and family legal protection, mainly for members of major Norwegian labor unions. Unions use family legal protection as an important recruitment measure. A stable customer satisfaction rate of more than 90 percent is therefore the key to further growth, both for the unions themselves and for HELP Forsikring AS.

In May 2012 the subsidiary of the ARAG Group has founded a branch in Sweden which paves the path for further growth in Scandinavia. The growth achieved by HELP Forsikring AS is attributable primarily to cooperative agreements with numerous trade unions and an increasing share of the market for real-estate legal insurance. At the end of 2013, the ARAG Group acquired all shares of HELP Forsikring AS.


HELP Forsikring AS today
At present, 11 Norwegian labor unions provide family legal protection insurance to their members giving 150,000 Norwegian families access to this kind of insurance.