ARAG in Sweden

Milestones

Incorporation
The Nordiccountries and markets have many similarities.,. The lifestyle, thelegislation and the need for legal support is largely comparable. In 2012, the Norwegian parent company HELP Forsikring AS, a subsidiary of the ARAG Group started HELP Försäkring Filial in Sweden. The first group agreement was signed with Svenska Elektrikerförbundet, the Swedish trade union representing employees in the electrical industry.


Growth and development
The Swedish labour market is characterized by a significant number of large trade union organizations, which provide various types of insurance to their members. HELP Sweden offers legal insurance that covers most of the legal issues during their lifetime... Over the past years, HELP Sweden has also extended the product portfolio and is also cooperating with several other industries, such as telecom and other insurance companies, who bundle HELP's offerings with their own.


ARAG in Sweden today
Being the largest market in the Nordics, the market opportunity for legal insurance is still huge. HELP Sweden has a proactive focus on sales. Leveraging on the growing demand for legal insurances via group agreement, the cornerstones for success are clearly in place. As per 2024, important partners with group contracts offer legal insurance as an additional benefit for their members or customers - a unique service, as we are the only insurance company on the Swedish market focused exclusively on legal insurance. More partners are expected to join in 2025..

HELP Sweden is also an attractive employer and proud to be recognized as one of Swedens´s best workplaces by Great Place to Work® for the sixth year in a row, in 2024.

All in all, HELP stands well prepared to serve existing customers as well as to meet the demands of customers to come.