ARAG in Sweden

Milestones

Incorporation
The Scandinavian countries and markets have many similarities. National languages are similar, as well as the way and standard of living. The need for legal support is also largely comparable. In 2012, the Norwegian parent company HELP Forsikring AS, a subsidiary of the ARAG Group started HELP Försäkring Filial in Sweden. The first group agreement was signed with Svenska Elektrikerförbundet, the Swedish trade union representing employees in the electrical industry.


Growth and development
The Swedish labor market is characterized by a significant number of large trade union organizations, which also provide various types of insurance to their members. HELP Sweden has further developed the strategy and a differentiated product portfolio with a clear focus on engaging with an even more diversified customer base with a large potential. An increasing demand for legal insurance has been clearly identified and it is obvious that HELPs services add value to any member organization of a certain size. Over the past years, HELP Sweden has also extended the product portfolio and is also cooperating with several other industries, such as telecom and other insurance companies, who bundle HELP's offerings with their own.


ARAG in Sweden today
Being the largest market in Scandinavia, the market opportunity for legal insurance is still huge. HELP Sweden has a proactive focus on sales. Leveraging on the growing demand for legal insurances via group agreement, the cornerstones for success are clearly in place. As per 2023, fifteen important partners with group contracts offer legal insurance as an additional benefit for their members or customers and for 2024 more will follow.

HELP Sweden is also an attractive employer and proud to be on the Great Place to Work®, as one of Sweden's best workplaces in 2023.

All in all, HELP stands well prepared to serve existing customers as well as to meet the demands of customers to come.