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Brief profile

Rappresentanza Generale e Direzione per l'Italia
As of 31.12.2023

Incorporation: 1965
Legal form: Branch of ARAG SE
Employees: 145
Premiums: 164 million EUR
Business focus: LEI products for SME, self employed and private customers distributed through a multichannel distribution strategy targeting at reinsurance partners, banks, agents and brokers as well as selling online and through cooperation partners.

Contact data

Mailing address headquarter
Rappresentanza Generale e Direzione per l'Italia
Viale del Commercio 59
37135 Verona
Point of contact
Katharina Lorenz, CEO Assistant
+39 045 8290 491
+39 045 8290 449


In 1963, ARAG founded “SIRA Srl,” an insurance agency which has been reincorporated as a joint-stock company under the name “ARAG Assicurazioni Automobilistici e Generali S.p.A.” The firm was later granted a permit to operate as an insurer. Corporate headquarters were moved to Verona in 1965 – in response to the high percentage of German citizens in that area and the rising demand for legal insurance in the fields of tourism and business.

Growth and development
ARAG Italy has achieved strong growth since 1990 and is now one of the largest international units within the ARAG Group. In December 2012, it has become a branch of ARAG SE. ARAG Italy collaborates with various Italian insurers and is the market leader in the legal insurance segment. In both cooperations and direct sales, it relies above all on individual, tailor-made insurance solutions, innovative products and services to meet the rising demand for legal protection insurance in Italy.

ARAG in Italy today
ARAG Italy is the market leader in Italian legal expenses segment including both direct and indirect portfolio (Inward Reinsurance). The direct sales network established by ARAG Italy currently consists of 575 non tied agencies, 449 national and international insurance brokers. It includes also large partnerships with an international intermediary as well as cooperation partners from the automotive industry. The indirect portfolio includes a diverse range of reinsurance agreements with major multiline insurers and banks.