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Brief profile

Rappresentanza Generale e Direzione per l'Italia
As of 31.12.2018

Incorporation: 1965
Legal form: Branch of ARAG SE
Employees: 144
Premiums: 130 million EUR
Business focus: Private legal insurance for motorists, employment, personal and home-related issues.
Corporate legal insurance (including policies for management personnel).

Contact data

Mailing address headquarter
Rappresentanza Generale e Direzione per l'Italia
Viale del Commercio 59
37135 Verona
Point of contact
Giovanni Nenz,
Head of Communication
+39 045 8290 411
+39 045 8290 449


In 1963, ARAG founded “SIRA Srl,” an insurance agency which has been reincorporated as a joint-stock company under the name “ARAG Assicurazioni Automobilistici e Generali S.p.A.” The firm was later granted a permit to operate as an insurer. Corporate headquarters were moved to Verona in 1965 – in response to the high percentage of German citizens in that area and the rising demand for legal insurance in the fields of tourism and business.

Growth and development
ARAG Italy has achieved strong growth since 1990 and is now one of the largest international units within the ARAG Group. In December 2012, it has become a branch of ARAG SE. ARAG Italy collaborates with various Italian insurers and is the market leader in the legal insurance segment. In both cooperations and direct sales, it relies above all on individual, tailor-made insurance solutions and innovative products to meet the rising demand for legal protection insurance in Italy.

ARAG in Italy today
The direct sales network established by ARAG Italy currently consists of 532 agencies and 453 insurance brokers. The company also markets its products through banks.